Sporty & Rich

The Complex editor and KITH designer in the past, Emily Oberg created Sporty & Rich in 2015. S&R started as a hobby: with a beautiful Instagram account about the 1990s and sports, and even a print magazine. Oberg did not set out to launch a clothing brand, but eventually came up with a formula for the perfect lifestyle for the modern generation of girls. 

Her strength lies in the visual concept. The Sporty & Rich's aesthetics is based on Oberg's love for the past. Among the sources of inspiration are Claudia Schiffer, French Elle of the 1980s and Irving Penn. Oberg creates streetwear for every day, using retro colors and nostalgic graphics. Sporty & Rich t-shirts, sweatshirts, sweatpants are made in Los Angeles. 

Pay attention to the brand and its mantra. Now it is more relevant than ever. Be kinder, buy the best, buy less, invest in health and make happiness a goal.