Readymade
Yuta Hosokawa is a founder of Readymade, a Japanese brand where he also is a leading designer. Aficionado of upcycling, he reworks second-hand garments and materials into something completely different. Hosokawa creates jackets, bag and pants now seen on Jay-Z and Travis Scott using surplus military equipment: old tents, uniform. Every item is fully hand-made, with original vintage patches and details. They say it is being created in a tailor shop that usually makes garments for the Japanese Emperor. The brand was initially a pure experiment in 2013 but after collaborations with Fear of God and Don C, Hosokawa finally made it to the prestigious Hypebeast-100 list for ‘Innovators from all realms of creativity’. More than narrow distribution is a feature of the brand: it is present in less than 100 stores around the world, SV77 proudly stands among them.
Readymade
Smile Sweatpants (Grey)
Readymade
Smile Hoodie (Black)
Readymade
Large Easy Tote (Knaki)
Readymade
Chain Nano Bag (Khaki)
Readymade
Big Chain Bag (Khaki)
Readymade
Smile Sweatpants (Black)
Readymade
M-Neck Smile Sweatshirt (Grey)
Readymade
Smile Cap with Logo Embroidery (Beige)
Readymade
Game Smile Hockey Jersey Shirt (Black)
Readymade
Smile Cotton T-shirt (White)
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