Byredo

A luxury beauty label from the former basketball player and the coolest men in the perfume world, Ben Gorham, is now available at TONS. No one expected Ben Gorham to bottle magic when he launched the fragrance brand Byredo 15 years ago. The pro basketball player turned art school student had no experience in an industry dominated by luxury conglomerates with centuries of history, so he enlisted respected perfumer Jérôme Epinette to craft his vision. For Gorham, Byredo’s fragrances are deeply personal and nostalgic: His first scent conjured memories of his absent father and his second was inspired by the Mumbai suburb where his mother was born. Byredo grew from a cult brand to an industry darling, even collaborating on scents with the likes of IKEA, Virgil Abloh’s Off-White and Travis Scott’s Cactus Jack in recent years. Secret to success? Focus on what’s inside the bottle. All the bottles by Byredo look the same. Ben Gorham focuses very much on the fragrances, the source or reason for being. He told stories that tapped into something he called the collective memory. He created fragrances with names and stories that people could relate to, in a very human way.

Rose Of No Man's Land EDP (100ml)

Byredo

Rose Of No Man's Land EDP (100ml)

$320.00 USD
Oud Immortel EDP (100ml)

Byredo

Oud Immortel EDP (100ml)

$320.00 USD
Black Saffron EDP (100ml)

Byredo

Black Saffron EDP (100ml)

$320.00 USD
EDP Animalique (100 ml)

Byredo

EDP Animalique (100 ml)

$290.00 USD
EDP Gypsy Water (50ml)
Sold out

Byredo

EDP Gypsy Water (50ml)

$200.00 USD
EDP Blanche (50ml)
Sold out

Byredo

EDP Blanche (50ml)

$200.00 USD
EDP Blanche (100ml)

Byredo

EDP Blanche (100ml)

$280.00 USD
EDP Gypsy Water (100ml)
Sold out

Byredo

EDP Gypsy Water (100ml)

$280.00 USD
EDP Bibliotheque (100ml)

Byredo

EDP Bibliotheque (100ml)

$280.00 USD
EDP Mojave Ghost (100ml)

Byredo

EDP Mojave Ghost (100ml)

$280.00 USD
FC Fleur Fantome

Byredo

FC Fleur Fantome

$50.00 USD
FC Burning Rose (240 gr)

Byredo

FC Burning Rose (240 gr)

$90.00 USD
Sort