IDEA Books are Angela Hill and David Owen, the coolest publishers our there and the most popular book specialist on Instagram.
Hill and Owen were living together and had two children before they started working as a team. It was when 2009 Hill saw an empty retail space at the front of London’s Saint Martin’s Lane Hotel, Philippe Stark’s Golden Kiosk, which used to be the hotel’s gift shop. Hill, who had been selling vintage books in Colette and Dover Street Market, asked the hotel about it. They were given the space as a three-month pop up store, which they turned into a bookshop.
It needed a name, and Owen and Hill’s daughter Iris came up with IDEA. An acronym born from the sequencing of their family’s initials – Iris, David, Edit, their youngest daughter, and Angela. The name described the openness of their ethos, and IDEA was founded.