Byredo

A luxury beauty label from the former basketball player and the coolest men in the perfume world, Ben Gorham, is now available at TONS. No one expected Ben Gorham to bottle magic when he launched the fragrance brand Byredo 15 years ago. The pro basketball player turned art school student had no experience in an industry dominated by luxury conglomerates with centuries of history, so he enlisted respected perfumer Jérôme Epinette to craft his vision. For Gorham, Byredo’s fragrances are deeply personal and nostalgic: His first scent conjured memories of his absent father and his second was inspired by the Mumbai suburb where his mother was born. Byredo grew from a cult brand to an industry darling, even collaborating on scents with the likes of IKEA, Virgil Abloh’s Off-White and Travis Scott’s Cactus Jack in recent years. Secret to success? Focus on what’s inside the bottle. All the bottles by Byredo look the same. Ben Gorham focuses very much on the fragrances, the source or reason for being. He told stories that tapped into something he called the collective memory. He created fragrances with names and stories that people could relate to, in a very human way.

EDP Slow Dance (50ml)EDP Slow Dance (50ml)

Byredo

EDP Slow Dance (50ml)

$230.00 USD
EDP Night Veils Casablanca Lily (50ml)EDP Night Veils Casablanca Lily (50ml)

Byredo

EDP Night Veils Casablanca Lily (50ml)

$380.00 USD
EDP De Los Santos (100ml)EDP De Los Santos (100ml)

Byredo

EDP De Los Santos (100ml)

$320.00 USD
EDP De Los Santos (50ml)EDP De Los Santos (50ml)

Byredo

EDP De Los Santos (50ml)

$230.00 USD
EDP Desert Dawn (100ml)

Byredo

EDP Desert Dawn (100ml)

$320.00 USD
EDP Desert Dawn (50ml)

Byredo

EDP Desert Dawn (50ml)

$230.00 USD
Hand Lotion Vetyver (450ml)

Byredo

Hand Lotion Vetyver (450ml)

$80.00 USD
Hand Cream Vetyver (100ml)

Byredo

Hand Cream Vetyver (100ml)

$80.00 USD
Hand Lotion Tulipmania (450ml)

Byredo

Hand Lotion Tulipmania (450ml)

$80.00 USD
Hand Cream Tulipmania (100ml)

Byredo

Hand Cream Tulipmania (100ml)

$80.00 USD
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